Marketing Campaign. We want to encourage visitors to the paths and beaches during out of season months, and give local businesses the opportunity to maximise income beyond the tourist season.
How can we connect communities and visitors along the Wales Coast Path?
Before you submit an idea please read the problems we identified Could your idea help solve any of these problems?
Remember the best ideas can win a slice of £125 000 in funding to get started.
The problems are grouped into 7 main themes:
Theme 1: Facilities for all
Theme 2: Opportunities for business
Theme 3: Community engagement
Theme 4: Accessible information
Theme 5: Infrastructure
Theme 6: Funding and Policy Making
Theme 7: Making plans
Theme 8: Marketing, communications and branding
Theme 9: Geography and environment
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The Challenge closed at 12 noon on 2 May 2012
We will trial a multi-layered HTML based bilingual app which provides information, advice and opinion on a wide range of features found in a specific section of the coastal path, building up for the user a fascinating and wide ranging body of knowledge. The app will launch live and be trialled/piloted- maintained and developed- over a 3 month period: this is a live feasibility study. See http://wiss.co.uk/coastalmapp.pdf ...more »
Simply to create a highly detailed elevation plan of the Welsh Coast Path on and open platform that could be used by anyone wanting to promote the path on their website.
Let's get rid of the Web Designer! Let's get rid of a 'closed', app which no one knows about! Let's get rid of the Sensor-editor.... and nurture an educated community who can be taught very, very simply how to create a Living Path! All along the route local societies and communities can build their very own Wikipedia articles, geo-tagged for Augmented Reality and maps in Cymraeg or English.
Create an ultra race that will be regarded with the same respect as the Trans-Alpine, Tour de Geants, Marathon de Sables (MDS) etc. Given the dramatic and continued rise in outdoor activities such as trail and ultra running, this is the perfect time to capture the opening of the Wales Coastal Path by launching an amazing new endurance challenge onto the calendar. The race will attract an international audience, can ...more »
Think of Google Maps street view, but for the coast path.
Attach RFID or Near field communication (NFC) tags to sign posts at intervals along the path. Colour code according to the information they contain. For example: Red tags are way points that can be logged on your phone to provide evidence of completion (and collection of a certificate) at tourist centres and/or pubs at either end of the trail. Blue tags provide information on businesses nearby for food and/or accommodation ...more »
A participating scheme and initiative that relies on local businesses to promote the coastal path in Wales and attract more visitors to it.
An app that uses the infrastructure of walks, cycle routes, bus services and local businesses created by the Holy Island Green Links initiative to demonstrate the potential for combining geographical information and digital technology to address all 9 of the challenges identified for the Wales Coast Path.
Provide an online interactive map displaying virtual tours of key areas along the path. This valuable aid would provide a snap-shot of the area, and display valuable information in the form of charts (distance between points, ascent and descent and type of terrain), maps, points of interest, etc. My Pembrokeshire Tour can be viewed at: www.panophotography.com/360pembrokeshiretour
Local festivals and events are the result of local people working together to celebrate the often-unique identities of their communities and will bring year-round variety to the Wales Coast Path besides walking. Their transient nature, however, brings many challenges if they are to be promoted as part of the Wales Coast Path experience and mashed with other data to gain economic outcomes through tourism. Today’s technologies ...more »
Create a mobile app designed to record when mobile signal is lost. This would allow the Welsh Authority to identify black spots and upgrade the network; hopefully with one of the ideas listed on this site.