How can we encourage active lifestyles in Britain?

Tagd - for explorers

Tagd turns everyone into an explorer. It is primarily a mobile phone app that allows parents to lay treasure trails for their children, running clubs to create their Hare and Hounds trails, and local community groups to help residents rediscover parks and outdoor spaces.


Tagd allows users to create virtual trails but also allows them to lay a physical trail of unique barcodes (generated via our website), and get a ‘reward’ every time they scan a barcode. This reward can be information about the location they’ve just discovered or points on a trail challenge. Barcode scanning records the date, time and user who scanned allowing for races - such as orienteering challenges - to be created.


Tagd is about the collectables (barcodes/QR codes, timestamps, NFC tags) and discoverables (the media you unlock or physical items you discover).


Tagd has two categories of user - Hares and Hounds. Hares set the trail. In the case of running clubs, this could be a true route with false trails leading from it. The markers are set using geofencing so alerts are delivered to the followers’ (Hounds) phones when they are within 10 metres of the geofenced checkpoint.


Geofencing combines awareness of the user's current location with their proximity to locations that may be of interest. To mark a location of interest, you specify its latitude and longitude by clicking on our map (or tapping a button on our app when you are at the location). To adjust the proximity for the location, you add a radius. The latitude, longitude, and radius defines the geofence.


Tagd is also for parents to lay trails for children, National Parks to lay trails for users, and local groups to lay interesting walks and discovery trails for residents.

For example, a local history group would set a trail for residents to follow, which takes them past interesting landmarks and informs them about the history of a former battlefield when they are walking over it. Waypoints can include audio clips, video, text and images to add to the interest on the walk.


But Tagd also allows users to plant physical markers at locations. This is vital when it comes to entertaining the children and getting them off the sofa. Following a trail by using the compass and clues on the App and then scanning the barcode (downloadable from our website) brings the vital element of gamification and discovery. Plus children love scanning stuff!


The ability for a parent to set their own tags, be they virtual or physical, is a key differentiator. Consider a family planning a 2 hour walk in a country park - there are boards with information about the trees and wildlife in these parks but the information on the boards is so generic that it rarely appeals to anyone and boredom is often the result after reading two of them. In planning your family’s hike, you could lay your own virtual trail from your computer, and include your own audio, quiz questions, text, custom animations, images, scores etc… based on your own children’s interests - be it The Gruffalo, Spider-Man or Hannah Montana. In effect, you overlay your own discovery trail and information boards on the country park.


Local groups or National Parks, or National Trust centres using the barcodes for more permanent trail marking ensures that the service is built for casual discovery. While invisible geofencing is hard to discover for those not included in the group, our physical tags will ensure others see them, become interested and learn about this new more flexible form of geocaching.


Tagd gets people off the sofa and active by engaging their interests and passions. History buffs following and creating history trails, children searching for hidden tags, runners…well..running, and families setting treasure hunts based on their own kids’ interests. It is designed to get people walking more and driving less.


Tags can be used to mark the start of a trail to be downloaded to your phone, or be one of the waypoints that need scanning. Unlike hidden geocaches, they are urban friendly too.


Tagd will integrate with Facebook, and as part of our Alpha testing we would expect to sign up a country park and pre-load the a few routes to get things going.



45 votes
Idea No. 239