How can we encourage active lifestyles in Britain?

Novel Walk: A playful mobile experience

We have been thinking about what people respond to in life. What makes people engage and change their behaviour and what captures their imaginations. For us we believe stories and physicalising content might be the answer to this challenge. We wish to mix the art of storytelling with technology and geography, interweaving it into our local surroundings. The experience would be delivered through a mobile app and would track the participant through mapping data; the more active the participant is the more access to content they will gain. The app will encourage you to explore new places in your area and for you to collect things through the experience that would be ‘captured’ digitally. What is key to this proposal is deferring focus from ‘exercise’ to an experience which in turn dictates activity.

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Idea No. 245